TW Steel Replica Watch

The Watch in Steel aka TW Steel, is the proud name of a Dutch watch brand. TW Steel s story begins when the young Jordy Cobelens became fascinated by his father Ton s job as a designer of watches for leading airlines and as a sales distributor for the Swatch Group. As father and son dream team they started to make their own watches. Jordy sold the watches to his friends and Ton to the fathers of those friends. In 2005 the definitive TW Steel concept came to life: oversized watches that look like they cost a fortune. It became huge success. Celebrities like Jay Z, Kim Kardashian, Kelly Rowland and motorsport legends like Tom and Tim Coronel are regularly seen with a TW Steel watch on their wrist. The brand also sponsored and collaborated with the Yamaha Factory Racing Team.